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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki (Portfolio Hardcover)
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming … (continue reading) -
Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies
by Michael E. Gerber (Harper Paperbacks)
Dream. Vision. Purpose. Mission. These words have been defining the life of Michael E. Gerber, bestselling author and international small business guru, since before 1977—when he created E-Myth Worldwide to transform the way that small business owners can grow their companies. Now he's created the Dreaming Room, the place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality. In Awakening the Entrepreneur Within, Michael will help you shape your dream into a viable, economically … (continue reading) -
Crossing the Chasm
by Geoffrey A. Moore (Harper Paperbacks)
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. -
Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
by Pamela Slim (Portfolio Hardcover)
Despite grim headlines about the economy, you DON'T have to stay in a job you intensely hate. There's a better opportunity waiting out there, and escaping from cubicle nation is easier than you think. Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations. She was surprised to find that many of the most successful employees at these companies harbored secret dreams of breaking out to start their own business. They would pull … (continue reading)
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How to Make Millions with Your Ideas: An Entrepreneur's Guide
by Dan S. Kennedy (Plume)
No product description available. -
Financial Management: Theory & Practice
by Eugene F. Brigham (South-Western College Pub)
Written for and praised by students just like you, FINANCIAL MANAGEMENT: THEORY AND PRACTICE gives you relevant, practical, and easy-to-understand information covering all of the financial management topics you need to succeed in this course. Underlying theory is presented first in an accessible style and then followed by the practical application. -
Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
by Sam Calagione (Wiley)
Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too. "Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur." -Bob Guccione Jr. … (continue reading) -
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
by Mary Gehlhar (Kaplan Publishing)
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide … (continue reading) -
Founders at Work: Stories of Startups' Early Days
by Jessica Livingston (Apress)
For would–be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source. — Chris Anderson, editor–in–chief of Wired Magazine, and author of The Long Tail. “All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever.” —Steve Wozniak, Apple. Now available in paperback—with … (continue reading)
Bookmarks
Here's some great online reading on Starting a Company too!
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10 Steps to Starting a Business
www.business.gov/start/start-a-business.html -
5 ways to start a company (without quitting your day job)
money.cnn.com/magazines/business2/business2_archive/2006/05/01/8375910/index.htm -
Bytestart
www.bytestart.co.uk -
How to Start a Small Business, Small Business Startup - Entrepreneur.com
www.entrepreneur.com -
How to Start a Startup
www.paulgraham.com/start.html
